Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the...
View ArticleTop 10 Real Estate Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 8, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleGoogle Creeps Toward 73% of US Searches in April
Google accounted for 72.74% of all US searches conducted in the four weeks ending April 25, 2009, according to search-engine share data from Hitwise. This share is up 7% from 67.93% last April, and up...
View ArticleConsumers Increase ‘Prudent’ Shopping Behaviors
A high percentage of US consumers are comparison shopping, seeking advice before making purchases and participating in discount and rewards programs, according to a national study of American spending...
View ArticleWebsite Wishlists: Men Want Speedy Downloads
Though both men and women want websites to be easy to use overall, men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed,...
View ArticleTop 10 Telecom Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumer Sentiment Rallies for 3rd Straight Month
Consumer sentiment in the US continued to rebound this month on reduced concern about current economic conditions and diminishing fears of job loss, according to the most recent results of the RBC CASH...
View ArticleTop 10 Health & Medical Information Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 22, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleEclipsed by E-mail, Direct Mail to Tumble 39% by 2013
Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years – from $49.7 billion in annual spend in 2008 to $29.8 billion by...
View ArticleOnline Brand Fraud Rises; Marketers Struggle to Quantify
Top marketers are reporting increasing levels of brand fraud during the recession, especially online, but they are struggling with how to quantify it and many feel powerless to act on it even if they...
View Article80% of Recession Shoppers Want Companies with ‘Human Face’
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG...
View ArticleOnline Search Share, March 2009 & April 2009
Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video...
View ArticleTop 10 Family Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleIncreased Optimism Still Eludes Retail
Consumers appear to be feeling more positive about the overall state of the US economy and less worried about their job security, but they are still making retail purchases cautiously – based on...
View ArticleBanks Halve Credit-Card Offers; Want Consumers to Spend Own Money
Faced with mounting delinquencies and charge-offs, US banks have cut in half the number of credit-card solicitations they are sending out, while encouraging consumers to spend their own money – through...
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